For this project, we will work in collaborative teams to develop a branded retail store for an 3ajeeb product or service. Teams will be composed of students from within our Graphic Design Studio, along with students from the interior Design Studio. Each team will consider and establish what 3ajeeb means to them and how it should be represented in terms of identity, experience, store layout and functionality, as well as what products, service or activities will be housed within the store.
Mini Saga
When tradition meets modernism. Our theme for the retail store is pop art. We wanted to use pop art in a different way, rather than have images we used type. In the design we decided that if we communicate with the locals in their local language it would attract their attention more, also the nonlocals might be interested. Type is a very powerful element in our design; we used typography to represent Qatari phrases and dialogue. The focal point of our design is to bring cultural elements for example Islamic patterns and convert them into to fun and modern visuals, by using bright colors and adding the pop art speech bubbles. The brand value is to create something related to tradition to grab the attention and to relate it to everyday life in extraordinary way.
Book Manual
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